009: Susan Hough CPA of PwC in San Antonio

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Susan Hough of PwC (PricewaterhouseCoopers) joined us for this episode of Life In Accounting: The Where Accountants Go podcast.  Susan’s career has spanned public accounting, private industry, consulting, and now even business development – an area that she excels in.  We learned a lot about Susan’s career journey as well as her foundational beliefs in this interview.

I actually liked accounting…

One of the quotes that caught my attention was that she had taken an accounting course and “actually liked it”. I found that both humorous and insightful.  It’s difficult to know what may appeal to you and become your true calling until you try a few things.  Accounting has obviously ended up being an excellent career choice for Susan.

“If you don’t like it, you can always quit!”

After 20 years at USAA, she decided to take big risk and do something entirely different. She was considering accepting a new role in business development with RGP, a consulting firm, when she sought advice from her friends and family.  The consensus from her friends and family at that time can basically be summarized as, “if you don’t like it, you can always quit”, so she decided to try the role.  It worked out very well and she led the San Antonio office for several years.  As it turned out, Susan truly enjoyed the people interaction that came with the position.  It fit well with her strengths.

Most recently Susan has transitioned to a new challenge leading the business development efforts for the newly opened PwC office in San Antonio. In this role she is responsible for developing relationships in the local market for all service areas for this national accounting firm.

Susan readily admits that passing the CPA exam was a difficult endeavor for her, but one that has definitely paid off. Another quote from Susan in this interview is, “Life is not a spectator sport,” – you have to be responsible for your own growth and development if you wish to continue to move up and achieve success in your career.

I hope you enjoy this podcast as much as I enjoyed being able to record it and bring it to you.

(If you would like to contact Susan directly, she welcomes you to call her mobile at 210-416-7595 or email her at [email protected] )

Until next time, there’s more to come…


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